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Custom Promotional Products—Good For Branding

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We’ve all seen them before. Promotional items are everywhere. Pens, hats, water bottles, bags, chapstick, even candy bars. Most businesses give out these freebies as a way to boost company awareness, or even to simply show customer appreciation. When purchasing promotional items for your business, you should keep in mind that promotional items are more than just handouts. They are investments, and should be considered part of your overall marketing budget.

Many people pick up custom promotional products at trade shows, but they are not only intended for trade shows. There are many appropriate reasons for giving out promotional gifts. They can be given to both current and potential customers as a way of getting your name out there. Giving a promotional gift improves customers’ opinions of your business, serves as a reminder of products or services you provide, entices people to buy from your business, and is a cost-effective alternative to advertising and marketing. Here are three reasons why you should consider handing out promotional gifts for your business!

Promotional items are kept for long periods of time.

Studies have shown that when customers receive promotional items, they tend to keep them, on average, for one year, sometimes longer. Just customers keeping a promotional item helps increase your brand’s awareness, not only by the individual who received the item, but also those who are in contact with the individual or see them using your product. Think of a promotional mug or pen laying around someone’s home as a year, maybe even more, of free advertising!

Promotional gifts improve customer opinion and increase sales.

Everyone likes to receive something for free, which is what makes promotional branded products a great investment. Customers do not mind receiving a free item with your company name and logo on it, along with the services or goods that your business already provides for them. Once customers receive a promotional item, they are likely to use and become familiar with your company name over time, ultimately increasing their chances of purchasing from you again. A promotional item is an effective way to continually remind customers about your company, and the products and services that you offer.

Promotional items are an affordable alternative for advertising.

Promotional items provide a great return on the initial investment of the product itself. Include other forms of advertising in you marketing plan, but those methods are going to cost more in the initial investment, and be limited to those who watch local television or listen to local radio stations. TV and radio ads can reach large audiences, but they are easily forgotten, due to no lasting reminder. Promotional items are kept for a year or more and serve as a reminder of your business. Others will see your item being used, which serves as an endorsement of your brand.

Promotional products are becoming ever more popular, with a vast selection of items available. Finding the right item to accurately represent your business is top priority. QuickShip Promotions has a huge selection of items available, which are fully customizable to get you the look and feel that you want. From pens to mugs and everything in between, finding the right custom promotional products for your business has never been easier!


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